Press Releases
Ruckus Wireless Unveils “Mad Dog” Program
Lets Enterprises Swap 802.11g Meru, Trapeze and Colubris Wireless LANs for Smarter Ruckus 802.11n WLANs, Unveils Big Channel Incentives
SUNNYVALE, CA – September 29, 2008 – Ruckus Wireless™ today unveiled a worldwide program called “Mad Dog” to help enterprises and their channel partners easily migrate to the newest 802.11n Wi-Fi standard while protecting their existing 802.11g wireless LAN (WLAN) investments.
Running until the end of the year, the Mad Dog program provides deeply-discounted Smart Wi-Fi bundles to enterprises looking to upgrade their existing Meru, Trapeze or Colubris WLANs to Ruckus ZoneFlex™ Smart WLANs based on the emerging 802.11n standard. It also provides new incentives to Silver and Gold-level Ruckus Big Dog solution providers, providing additional discounts on incremental purchases and quarterly rebates based on exceeding sales targets.
“Frenzied consolidation and the emergence of 802.11n technology have caused disruption within the wireless LAN market,” said Robert Mustarde, vice president of Worldwide Sales for Ruckus Wireless.
“Meanwhile enterprises and solutions providers are looking for a way to more quickly and economically move to 802.11n with better assurances. Our Mad Dog program, as well our recent lifetime warranty announcement, delivers such assurances. Moreover this program provides unprecedented value that protects the investment of legacy wireless LAN systems that enterprise customers have already installed,” concluded Mustarde.
In July, Ruckus Wireless began offering a Lifetime Warranty for its ZoneFlex Smart Wireless LAN systems to maximize and protect customer investment in its equipment while ensuring the highest levels of quality and reliability for wireless LANs.
Mad Dog “Swap Up” Program for Enterprises
Under the Mad Dog program, Ruckus will swap third-party enterprise 802.11g wireless LAN systems from Meru Networks, Colubris and Trapeze Networks with ZoneFlex Smart Wireless LANs based on the 802.11n standard. Enterprises can choose from four Smart WLAN 802.11n bundles including 10, 25, 50 and 100 AP systems at 65 to 76 percent off the manufactured suggest list pricing (MSRP), depending on the specific bundle.
For instance, an enterprise looking to migrate a ten 802.11g wireless LAN (including controller) to the equivalent Ruckus ZoneFlex Smart WLAN 802.11n network would normally pay $14,990. Under the Mad Dog program, the enterprise would pay only $3,595 for the same 802.11n Smart Wi-Fi network. As part of this incentive, enterprises must send their existing Wi-Fi equipment to Ruckus for recycling.
Mad Dog Incentives for Big Dog Solution Providers
For Ruckus Big Dog solution providers, the Mad Dog program includes an incentive program for Silver partners that offers up to 5 percent additional discount from the MSRP on incremental orders of ZoneFlex APs, ZoneDirector controllers and FlexMaster™ management software. The Mad Dog promotion is being offered on orders with shipments specified between now and the end of the year.
For Gold-level Big Dog partners, an end-of-the-quarter bonus equal to a percentage of sales for the period will be awarded, based on achieving a pre-determined level of sales.
“These types of programs are precisely why we work with emerging technology suppliers such as Ruckus to drive new technology into existing markets,” said Cathy Souza, Senior Director of Business Development for CCT Technologies, a Silicon Valley-based solutions provider. “802.11n migration is one of the hottest areas across almost every vertical market. The only thing hindering this migration has been cost, complexity and ROI of the technology. Ruckus has effectively taken these obstacles off the table.”